Best Things to Do in Japan in Summer 2025: Festivals, Beaches, Food & Hidden Gems

Are you looking to experience something unforgettable packed with vibrant culture, nature, and delicious cuisine? Japan in summer is a treasure trove of unique festivals, scenic landscapes, and refreshing seasonal foods. Whether you’re after adventure, relaxation, or authentic cultural experiences, here are the Best Things to Do in Japan in summer 2025

Why Visit Japan in Summer?

Summer in Japan may be warm and humid, but it also brings life to the streets with colorful festivals, fireworks, blooming flower fields, and seasonal food. From climbing Mount Fuji to dancing at Obon festivals, there’s no shortage of things to do in Japan in summer.

Top Summer Festivals (Matsuri)

One of the top things to do in Japan in summer is joining traditional festivals (matsuri). Expect yukata-clad locals, taiko drumming, lanterns, and endless street food.

• Gion Matsuri (Kyoto) – A month-long festival with massive floats and centuries-old traditions.

• Sumidagawa Fireworks Festival (Tokyo) – One of Japan’s largest fireworks shows lighting up the Tokyo sky.

• Tenjin Matsuri (Osaka) – Celebrated with boat parades and fireworks along the river.

• Nebuta Matsuri (Aomori) – Features illuminated floats of warriors and mythical creatures.

• Tanabata (Star Festival) – Decorated with colorful wishes written on tanzaku paper, seen in Sendai and other cities.

Attending a matsuri is without a doubt one of the most exciting things to do in Japan in summer.

Nature & Outdoor Activities in Japan in Summer

If you’re an outdoor enthusiast, Japan’s summer offers a mix of ocean and mountain escapes.

Beaches & Water Sports

Head to Okinawa for clear turquoise waters, white sand beaches, and incredible diving/snorkeling. You can also surf in Chiba or swim off the Izu Peninsula.

Climb Mount Fuji

One of the ultimate things to do in Japan in summer is climbing the iconic Mount Fuji during its official season (early July–early September)

Japanese Alps & National Parks

Explore hiking trails, onsen towns (like Kamikochi or Hakuba), mountain lodges, and cool-weather getaways in the Japanese Alps. These are ideal if you want to escape the humidity.

Visit Flower Fields

• Lavender fields in Hokkaido (late July–August)

• Sunflowers in Yamanashi & Hokkaido (July–August)

• Hydrangeas in Kamakura & Kyoto (June–early July)

Rafting & River Cruises

Experience white-water rafting in Gifu’s Nagara River or enjoy a traditional Yakatabune boat cruise in Tokyo Bay.

Underground Shopping Centers

To beat the summer heat, explore Japan’s expansive underground shopping malls, such as:

• Daimaru Underground (Osaka)

• Tokyo Station’s Yaesu Shopping Mall

• Sapporo’s Pole Town

They’re filled with fashion boutiques, gourmet food, and souvenir shops—perfect things to do in Japan in summer when it’s hot outside.

Cultural Experiences in Japan in Summer

Tea Ceremony & Kimono Experience

Participate in a traditional tea ceremony while wearing a yukata. The Asakusa Kimono & Tea Ceremony Private Food Tour with Local Guide offers a beautiful blend of culture and flavor—one of the most memorable things to do in Japan in summer.

Temples, Museums & Japanese Gardens

Explore peaceful temples, world-class museums, and green Japanese gardens. The lush landscapes look stunning in the summer.

Craft & Origami Workshops

In cities like Kyoto, Tokyo, and Kanazawa, you can join classes on origami, indigo dyeing, or making your own traditional fan.

Sumo Tournaments

Catch live sumo matches if your visit aligns with local tournaments (Tokyo, Nagoya, Fukuoka).

Samurai & Ninja Experiences

Learn sword techniques and stealth skills at the Samurai & Ninja Museum in Kyoto—a top cultural thing to do in Japan in summer.

Seasonal Japanese Foods & Drinks

Summer Dishes

• Hiyashi Chūka – Chilled ramen noodles with egg, cucumber, pork, and sesame dressing.

• Sōmen – Thin, cold noodles served with a dipping sauce, refreshing and light.

• Kakigōri – Shaved ice dessert flavored with matcha, mango, or strawberry syrup.

• Yakitori, Takoyaki & Okonomiyaki – Found at street stalls during festivals.

• Unagi (Grilled Eel) – Traditionally eaten during summer to boost energy.

• Ayu (Sweetfish) – Grilled and served near mountain streams.

Summer Drinks

• Mugicha – Caffeine-free roasted barley tea, best served chilled.

• Ramune – Fizzy soda with a marble cap, iconic at festivals.

• Calpis – Sweet, milky drink, also available carbonated.

• Cold Sake & Umeshu – Served over ice, perfect for summer nights.

• Craft Japanese Beer – Look for limited-edition summer brews.

Enjoying local summer dishes is one of the tastiest things to do in Japan in summer.

Best Time to Visit Japan in Summer

 

If you prefer fewer crowds and milder weather, visit in mid to late June. For the full festival experience, July and August are the best.

Is It Worth Visiting Japan in Summer?

Absolutely! Japan in summer offers:

• Cultural Immersion: Join festivals, wear yukata, dance Bon Odori.

• Natural Beauty: Hike, climb Mount Fuji, explore green countryside.

• Seasonal Foods: Savor unique dishes only available in summer.

• Cooler Destinations: Visit Hokkaido or the mountains for comfort.

• Great Deals: Lower prices and less crowding compared to cherry blossom season.

Is $5,000 Enough for a Japan Summer Trip?

Yes, $5,000 USD is sufficient for a 1–2-week trip to Japan, especially if you plan a mid-range or budget-friendly itinerary. It covers:

• Flights

• Hotels or ryokan

• JR Rail Pass

• Local tours and experiences

• Dining and shopping

You can enjoy all the Things to do in Japan in summer without breaking the bank.

Plan Your Perfect Summer in Japan

From climbing Mount Fuji to enjoying shaved ice cocktails by the sea, Japan is packed with unforgettable experiences. Whether you’re traveling solo, with family, or as a couple, there’s something magical for everyone during summer. Join Japan Local and Fun Experiences for an immersive, guided way to experience Japan’s seasonal beauty, culinary traditions, and warm hospitality.

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